As Ellie G’s began selling 35+ pints of ice cream per week and partnering with established brands, they needed a strong visual identity to support their rapid growth.
Challenge
Develop the brand identity for Ellie G's: a locally operated, organic ice cream business rooted in the community of New York, where over 35 pints are sold weekly.
Idea
Represent the two most important principles of the company, “homemade” and “community”.
Solution
A hand-drawn typeface used to evoke a homemade feel, while a heart symbolizes both community and the heartfelt sentiment of "made with love." The outcome is a versatile, playful logotype that resonates across all age groups.
Since establishing Ellie G's new identity, the company has forged partnerships with esteemed brands like JCrew, Rag & Bone, Poppi, & more.
The diverse interpretations of the logo showcase its versatility, marked by innovative renditions of the original design, seamlessly adapting to different contexts.
