Exclusive merchandise designs created in collaboration with Cogent & Pacifico for the
US Open of Surfing.
Challenge
A wearable graphic tee for surfers & Pacifico lovers, to be sold at the US Open of Surfing.
Idea
A “you had to be there” item, tying back to the specific event date and location. Pull inspiration from the iconic surf film Endless Summer to create a nostalgic feel that hits home with the target audience.
Solution
A modern-vintage tee that uses Pacifico’s iconic color palette & branding. The silhouette of the Huntington Pier anchors the graphic, nodding directly to the legendary US Open setting - Surf City.